Tweet Reach
Social Media has become a place where people can express their feelings, saying things that they might not say face to face and it can reach unlimited amount of people.
So it is very important for companies to be able to listen what people are saying about them, most people would not contact the company to complain or give a feedback about their service or product of the company.
Many people send their messages on internet thought different forums such as boards.ie, Rollercoaster.ie, Magicmum.com and websites such as Twitter and other social media. It is likely that more people will engage with these comments or complaints. This information can spread out through the net and even can go viral, hurting the company’s reputation. Companies can’t ignore this reality and turn their heads away, they need to react and response, they should interact in these conversations giving clarification or any act of response to these customers.
Gary Vaynerchuk is showing how to use social media effectively in particular in Twitter, how to reach the audience, how to bring them to you by telling them about things that they are interested in, it is about content, listening and engagement with the audience. (Gary Vaynerchuk - Basic Social Media Principles)
They are several tools to listen to the audience, as mention in my blog O’Leary’s Analytics, the most popular would be Google alert, Twitter deck. In the case of Twitter, they are other sites to analyse information, such as Twitter search ,Twitter Counter; it gives you an analysis of tweet followers growth over the time, Tweeter reach; it shows historical analysis of past hashtag regarding, tweets , retweets, replays, top contributors, etc. However it only shows a very limited information for free, if you want more than 50 tweets or older than 1 week you have to pay, you will get more detail metrics, statistic and analysis.
Hope you have enjoyed it!