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You can learn here, how to run your online advertising and the different options  available.

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How to use analytics 

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Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.

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Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.

Here you would learn how to listen to your audience on online: on social media and forums. 

So it is very important for companies to be able to listen what people are saying about them, they are several tools to listen to the audience, the most popular would be Google alert, Twitter deck.