Organic ranking, let them find you!

Back to the basics, companies have to be visible for their audience and/or have recognition in the clients mind. Social media is very useful to get your brand exposed and to persuade others potential consumers to find about your goods or services and hopefully to engage with your pages in twitter, facebook, LinkedIn, etc.

But having a good quality score on your website helps to direct people to your website, even if you use paid search as Google Adwords the price to pay will different as the quality score or ranking of your website is taken into account for the price per click that you will have to pay for the same position of the ad.

It is very important that you understand your audience and their needs and to reflect it in your website, in other word it should be relevant for them, the content is original, transparent, relevant to your business and the audience’s needs, the platform and navigation easy and fast, free of pop-ups and pop-under, website updated often with relevant content, relevant links to your business from trustful and well ranked sites, integrate social media in effecting way. Also it is a key factor to make the site relevant and understandable to the search engines using appropriate the meta tag, headers tag, alt tags, sitemap, content, keywords and in general to do a Search Engine Optimization.

All these elements should be used and integrated, they will bring more dynamist and they will bring not only more traffic to your site but also brand awareness and in general more business.

Website Design and Redesign

Web design has changed during the recent years, one of the reasons are the different devises such as smart phone, tablets and the conventional pc and laptops have different interface between the devises and the user. The sizes of the screen, the way we interact with it, the speed of the devise all these require different design. However there are many cases that the same web design is using for tablets and smart phone.

Also they are not limited to websites, but also app, social media, blogs etc. the possibilities are wider so the technologies and designers are increasing their knowledge of different platforms and different coding languages. The line between the web designer and the coder or web developer has almost disappeared and the roles are more integrated.

As technology improves, trend changes and audience expectation increases websites need to be revised and modified to adapt to present market.

Also is fundamental not only to design for the target audience but also to design for search engines such Google, if Google does not see the website relevant enough for the search of the target audience it won’t reach the target audience. It requires knowledge of Search Engine Optimization and some level of coding. Google works like sort of a facilitator/intermediary so it is important to see Google like sort of client and to make it like and understand your website your core business or idea.

It is not uncommon to see designers and web developers who are creating websites to satisfy the client and the audience but unfortunately they do not make much effort to optimise the website for search engines and the website ended up on the button of the search or using paid search.